TROLLS THE EXPERIENCE

New York City

Breeze Creative partnered with DreamWorks' Trolls: The Experience to create immersive interactive attractions for the pop-up family entertainment destination in the heart of Times Square, New York City. Designed to celebrate the release of the popular Trolls movie, the experience invited families to step into the colorful world of their favorite characters through interactive environments, imaginative storytelling, and hands-on play. Every element of the attraction was created to immerse visitors in the vibrant energy and creativity that define the Trolls universe.

To enhance the digital playground, Breeze Creative developed a custom Dynamic Floor experience and a custom Virtual Tag installation featuring beloved Trolls characters and themed interactive content. Children could run, jump, and play across a large interactive floor projection while exploring colorful digital environments inspired by the film. The experience also featured a massive interactive wall where guests could chase, tag, and interact with animated projections, encouraging movement, teamwork, and active participation. Every interactive was customized to seamlessly match the Trolls brand, creating a cohesive experience that blended physical play with immersive digital technology.

Located in one of the world's busiest entertainment districts, the attraction gave families a unique opportunity to engage with the Trolls franchise beyond the movie screen. Rather than simply viewing themed displays, visitors became part of the story through movement, exploration, and collaborative play. The combination of custom projection technology, licensed intellectual property, and interactive game design created memorable experiences that delighted children while encouraging family participation throughout the attraction.

This project showcases Breeze Creative's expertise in creating custom interactive experiences for themed attractions, experiential marketing activations, museums, family entertainment centers, retail environments, and branded destinations. By combining immersive projection technology with licensed intellectual property and custom interactive content, we help brands transform beloved characters and stories into unforgettable real-world experiences that inspire creativity, engagement, and lasting memories.