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what is
location-based entertainment?

You may have heard the trending industry phrase, “location-based entertainment” or “LBE.” But what exactly is LBE?  

Location-based entertainment incorporates Brand IP in physical spaces where families go to play, eat, and shop. It offers a platform to leverage brands and characters that consumers know and love.  


By combining digital and physical interaction, location-based entertainment attracts visitors to physical destinations like restaurants, malls, and other attraction spaces. Why settle for a regular restaurant when you can dine among beloved characters, making lasting memories with loved ones in a space that offers more than just food?

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Using iconic brands in location-based entertainment not only draws visitors to a physical location, but it also keeps them on-site longer. It creates an environment the entire family can enjoy. LBE creates shareable moments, which in turn boosts social media brand engagement.


Our digital interactives enhance the consumer experience by creating unique destinations where visitors can engage with their favorite brands, characters, books, sports teams, and movies



Breeze uses cutting-edge technology like augmented reality, motion sensors, touch functionality, and more to develop experiential entertainment. We combine our in-house development with clients’ dedicated Brand IP to customize our standard products and to create entirely new experiences. Visit our Success Stories page to see some examples, including the Cartoon Network Hotel, National Geographic Ultimate Explorer, Kennedy Space Center Visitor Complex, and more!

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Our approach to client engagement extends far beyond traditional mediums. We incorporate sophisticated digital elements into all our experiences, with a focus on storytelling, theming, and interactivity. By using custom-themed Breeze Creative products for location-based entertainment, brands can enhance spaces and create unforgettable entertainment for visitors of all ages.

LBE Partners We've Collaborated With Worldwide:

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We've also worked with Museums and Exhibits!

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