LAGUARDIA AIRPORT

Concourse A

New York City

Breeze Creative partnered with LaGuardia Airport once again to create a custom interactive experience as part of the airport's historic $8 billion redevelopment. Following the success of our original installation in Terminal B, Breeze Creative was selected to develop a second custom Draw Alive® experience for the children's play area in Concourse A. Designed to celebrate New York City while providing families with an engaging activity before their flights, the installation transforms waiting time into an interactive and memorable experience for travelers of all ages.

Displayed across an impressive 16-screen video wall, the custom Draw Alive® experience invites children to color New York City-themed illustrations before scanning their artwork to watch their creations come to life through real-time animation. Inspired by the city's iconic landmarks and vibrant character, the interactive experience encourages creativity, imagination, and hands-on play while creating a unique connection to one of the world's most recognizable destinations. The large-scale digital display allows multiple families to enjoy the experience together, making it a standout feature within the airport's family-friendly play area.

As part of the airport's extensive modernization, additional children's spaces were introduced throughout the concourses to improve the overall passenger experience. Interactive attractions like Draw Alive® provide young travelers with a fun and engaging way to stay entertained before boarding while giving parents a welcoming space where children can play, create, and explore. By transforming waiting areas into interactive destinations, airports can create a more enjoyable travel experience while encouraging families to spend more time engaging with the space.

This project demonstrates how Breeze Creative's interactive technology for airports, transportation hubs, museums, children's play areas, and public attractions helps organizations create memorable experiences that improve visitor satisfaction and encourage engagement. From custom-themed Draw Alive® installations to fully customized interactive exhibits, we help public spaces transform everyday environments into immersive destinations that inspire creativity, celebrate local culture, and leave lasting impressions on travelers from around the world.